🎓 Degree in Advertising and Public Relations | Universitat Abat Oliba CEU

The degree in Advertising and PR from the Abat Oliba CEU University includes internships in the best agencies. Employability rate of 97%.

Degree in Advertising and Public Relations
Course title

Degree in Advertising and Public Relations

Academic field


Duration / Credits

4 years
240 ECTS





90.9% of Advertising students (AQU employability survey 2017)

Student profile

Students interested in institutional and corporate communication and its management.

Admission and enrolment

Application is via the website and documentation and enrolment formalisation is at the University.

Calendar and timetable

Academic calendar

Current timetable
Previous timetable

90.9% of our students find work after finishing their studies.


1. Employability and job quality

90.9% of our Advertising students find work after finishing their studies. 70.7% is the job quality index which brings together aspects of job satisfaction (AQU 2017).

2. Course satisfaction

75% of our students are satisfied with their communication studies, the third-highest level out of all Catalan universities (AQU 2017), 11 points higher than the Catalan university average.

3. Learn by doing

A new teaching method inspired by the learning by doing and flipped classroom models, where the student is the centre of the teaching model and the classroom becomes a generator of professional experiences.

GoliADs UAO CEU Awards: Advertising and PR students organise this contest, gala and awards ceremony every year, and it has become a reference point for advertising agencies. 

UAO CEU is the headquarters of the 18-19 and 19-20 editions of the Festival Drac Novell International, the major event on the advertising and communication calendar. The University organises the event in collaboration with the Managerial Association of Advertising.

Aula News: students on this degree will develop the advertising section of the university digital newspaper created by Journalism students.

4. Colegio de Publicitarios y Relaciones PĂșblicas de Catalunya

Los alumnos de Publicidad de la UAO acceden a la inscripciĂłn gratuita en esta entidad hasta que terminen sus estudios, pudiendo asĂ­ beneficiarse de los servicios y actividades que ofrece.

5. International programmes

International Experience Coventry University is a knowledge and cultural exchange featuring international group work (Online International Learning), trips (short global experience study / field trip), Erasmus+ programmes and the possibility of dual qualifications.

El programa CEU - The University of Chicago (Graham School of Continuing Liberal and Professional Studies) programme is an initiative for Journalism and Political Science (International Relations) students: trips, case study method and more.

6. CEU ePlus skills programme

A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

It includes visits to national and international companies and production centres through internships.

7. Progressive International Development

A new itinerary of international experience that encourages Advertising and PR students to adopt an international outlook from the first year to the fourth through international collaboration activities, academic exchanges for students and faculty, participation in international research projects and short or long-term stays in universities abroad.

1: Students will undergo an online interaction experience with other European universities.
2: Students will be able to explore global communication through short-term stays around Europe, where students will learn to adapt the advertising message to a cultural context. We receive a group of students from other European countries and work together on an international project.
3rd: We prepare students for the latest and/or most transcultural challenges in collaboration with two European universities. With a constantly changing syllabus, we get in touch with students from various universities and work together to find solutions to the challenges of social responsibility, the environment and society.
4: We broaden horizons through the ERASMUS programme and semesters with our partner universities in Europe and the Americas (New York, Boston, Toronto, Santiago, Dublin, Mexico City and Florida, etc.). At UAO CEU, we organise various international advertising events (Drac Novell, GoliAds) that allow students to get to grips with international communication in a practical way.

8. Innovation Lab

New facilities, infrastructure and static and mobile teaching equipment. TV, sound and photography studios, radio workshop, digital writing and experimental research lab.


Careers and internships


Students who earn the Official Degree in Advertising and Public Relations from Abat Oliba CEU University can pursue their careers in the following areas:

  • Creative director
  • Artistic manager
  • Account manager
  • Events Organiser and Protocol Specialist
  • Personal brand advisor
  • Corporate and institutional communications manager
  • DirCom (Director of Communication)
  • Strategic planner
  • Brand creator, manager and designer (brand naming)
  • Advertising copywriter
  • Internal or external communication auditor
  • Advertising media planner
  • Social media strategist and analyst
  • Researcher and strategic consultant on market trends
  • Content creation specialist for businesses and institutions
  • Cross-media digital advertising and storytelling expert



In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry. 

These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

For more information, visit the Work Placement and Employment Service.

  • List of companies
  • Further information and contact

International outlook 



UniversityPlacesUniversity CodeLanguage Requirements
Universidad CatĂłlica de Argentina4*AR UCASpanish
Universidad Fasta2*AR UFASTASpanish


UniversityPlacesUniversity CodeLanguage Requirements
Universidade de Ribeirao Preto2*BR UNAERPPortuguese


UniversityPlacesUniversity CodeLanguage Requirements
Universidad del Pacifico Chile4*CL PACIFICOSpanish
Universidad del Desarrollo1*CL UDDSpanish


UniversityPlacesUniversity CodeLanguage Requirements
Institut de Philosophie Comparée (IPC)1F PARIS350French B2
Toulouse Catholic University4F TOULOUSE09French B2/English B2


UniversityPlacesUniversity CodeLanguage Requirements
Maynooth University4*IRL MAYNOOTH01English B2


UniversityPlacesUniversity CodeLanguage Requirements
UniversitĂ  Cattolica del Sacro Cuore6I MILANO03Italian B1+/English TOEFL 79 o IELTS 6.0
UniversitĂ  Suor Orsola Benincasa6I NAPOLI04Italian B1
Libera UniversitĂ  Maria Assunta LUMSA10I ROMA04Italian B1/English B1
UniversitĂ  Europea di Roma2I ROMA23Italian B1


UniversityPlacesUniversity CodeLanguage Requirements
Universidad AnĂĄhuac MĂ©xico Norte4*MX UAMNSpanish/TOEFL 89 o IELTS 7.0
Universidad AnĂĄhuac MĂ©xico Sur2*MX UAMSSpanish
Universidad Panamericana3*MX UPSpanish
Universidad del Valle de Atemajac1*MX UNIVASpanish


UniversityPlacesUniversity CodeLanguage Requirements
Universidad de Piura2*PE UDEPSpanish
Universidad CatĂłlica San Pablo1*PE UCSPSpanish


UniversityPlacesUniversity CodeLanguage Requirements
Universidade Catolica de Lisboa (Lisbon)5P LISBOA01Portuguese A2/English B2


UniversityPlacesUniversity CodeLanguage Requirements
Jesuit University Ignatianum in Krakow2*PL KRAKOW19Polish B2/English B2
University of Warsaw2PL WARSZAW01Polish B2/English B2


UniversityPlacesUniversity CodeLanguage Requirements
Catholic University of America10*US CUATOEFL 80 (IBT)
Florida International University3*US FIUTOEFL 550 (PBT)/ 80 (iBT)/IELTS 6.5
University of Missouri - St. Louis4*US UMSLTOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5
Saint Thomas University Houston2*US USTTOEFL 550
University of the Incarnate World2*US UIWTOEFL iBT 79/Cambridge English Advanced Certificate in Advanced English (CAE) C1/ TOEIC 650/ IELTS 6.5


*: Places are split between different courses.

Fees and funding


8835 â‚Ź


You can reserve your place at Abat Oliba CEU University by paying €1,500 (discounted from the total cost of the course). This guarantees your place while you complete other entry requirements.


Once the place has been reserved, the remaining amount can be paid in the following ways:

  • Single payment

    The single payment method features a 3% enrolment discount.

  • Payment in instalments

    In 5 instalments per academic year.


  • Monthly payment

    In 10 instalments with special-offer 0% interest, no arrangement fee financing. These also include a 3% enrolment discount.

  • Financing agreements

    With Banco Santander, CaixaBank, BBVA and Banc Sabadell. These also include a 3% enrolment discount.


Please contact the Information Service to arrange personalised economic plans.
Tel. +34 932 53 72 00

Quality and regulation


Students must be interested in aspects related to the inner workings and management of institutional and corporate communication. They must be skilled at understanding the different communication, advertising and public relations models that organisations use to analyse and diagnose problems and suggest solutions. They must also have the ability to analyse, summarise and work in teams; good comprehension and abstract thought; good communication and social skills; a broad world view and a perspective on its possible evolution.

Knowledge of another language (preferably English) is desired and required, as is a flair for creativity in communications and advertising in the widest sense.


  • To understand the different techniques for research and analysis of communication, advertising and public relations
  • To understand the management techniques of the business world and the departments of communication, advertising and public relations
  • To understand the structure of communication media, its audiences and media purchases, as well as its characteristics, types and common issues
  • To understand methods and common marketing techniques and to make strategic decisions for communication, advertising and public relations
  • To understand creation and production methods and processes for different kinds of communication
  • To understand the ethics, professional and humanist code as well as the legal system