🎓 Degree in Marketing & Commercial Management | Universitat Abat Oliba CEU

The degree in Marketing and Commercial Management from Abat Oliba CEU University prepares the students to perform strategic management and marketing tasks.

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        Degree in Marketing and Commercial Management
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        Title/Academic field

        Degree in Marketing and Commercial Management
        Business and Economics

        Proprietary programme

        Expert in Digital Marketing Management

        Duration

        4 YEARS

        Official Quality Certification - AQU

        Credits / Places

        240 ECTS / 55

        EMPLOYABILITY

        95.8%
        (AQU 2023) (+3 points above the average of Catalan universities)

        Student profile

        Interest in aspects related to the economy, the functioning of companies and management.

        Admissions and enrolment

        Applications must be submitted via the Admission Portal. Candidates will be assessed based on their academic record and the admissions tests taken.

        Preferential admission will be granted to candidates who meet the academic entry requirements and who best fulfil the selection criteria.

        calendar and timetable

        Academic Calendar

         

        Timetable: New Plan
        Timetable: Old Plan
        Digital Marketing Management Timetable
        Degree in MARKETING AND COMMERCIAL MANAGEMENT
         

        Pioneers in the implementation of Marketing studies in Catalonia.

        Why study at UAO CEU?

        1.Employability 

        95.8% of our students find employment at the end of their studies (AQU 2023 labour market insertion survey).

        2. Leadership and Employability: Design YOUR Future

        New Design YOUR Future Employability Acceleration Program for students of all Bachelor's Degrees at CEU universities, aiming to improve employability and facilitate integration into the professional world by reducing the time from the first work experience. Developed by the Employability Commission of the CEU Employability Advisory Council and designed by future employers, it focuses on understanding the labour market and how companies work.

        3. Up-to-date view of marketing and sales systems

        In today's competitive and changing environment, getting the attention of potential customers is a challenge for companies and organisations, which must be increasingly dynamic and market-oriented. In this context, marketing and sales have spread to all areas of economic activity, from commodity markets to the most sophisticated technology markets, from mass consumer markets to business-to-business, services, education, health, etc.

        The jobs market in the areas of marketing and sales management is strongly influenced by business competitiveness, internationalisation, innovation, technological change and new forms of professional organisation. Several studies show that degree training in these disciplines provides excellent career prospects, with highly-skilled jobs.

        In light of this high demand, and thanks to our long experience in university education in the field of business sciences, Abat Oliba CEU University has designed a programme designed exclusively for managing and directing the areas of marketing and sales management that offers an up-to-date overview of sales systems and successful experiences that help to create new solutions for new challenges.

        4. Digital Marketing Management

        New proprietary course to enable students to master the applications of big data in the business world and lead digital marketing strategies. Included in the Degree in Marketing and Commercial Management.

        5. Learning by doing

        New teaching methodology combining learning by doing and flipped classroom methodologies. The student becomes the center of the teaching model and the classroom generates professional experiences. 

        Business in Catalonia Forum: meeting and forum for debate around the business sector in Catalonia.
        BCN Thinking Challenge: Interuniversity hackathon organised by the Entrepreneurs’ Club.
        Bloomberg platform: integrated platform used by financial and economic professionals.
        Annual Marketing Conference: organised jointly with the Marketing Club of Barcelona

        6. Aula Emprende Programme

        UAO CEU is committed to fostering the entrepreneurial spirit in all studies in the field of Business, through numerous initiatives, including:

        • Women Entrepreneurs Workshop
        • Events connecting family business and entrepreneurship
        • Experience-based Entrepreneurship Conferences
        • CEU Emprende Summer Camp
        7. Collaboration agreement

        Abat Oliba CEU University and the Marketing Club of Barcelona have a collaboration agreement to promote projects in the field of marketing. In addition, UAO CEU has become part of the Academic Council of the CMB.

        • annual marketing event (May)
        • World Marketing Festival (October)
        8. Work & Talent Area

        We enhance careers through a system of work placements and job offers that aim to meet the needs of companies while promoting the best in each of our students. 

        • Professional Careers Guidance
        • Work Placement and Employment Service
        • Entrepreneurship Area
        • Innovation Area
        • Company Relations

        9. Progressive International Development

        New international experience that encourages students to internationalise their studies, from the first year to the fourth.

        1st year: Students will be able to experience online interaction and research with universities in Germany and the United Kingdom. 
        2nd year: This first international experience consists of a short trip to one of our partner universities in Europe, and we also set up opportunities for interaction with events such as the BCN Thinking Challenge. 
        3rd year: We prepare students for cross-cultural economic challenges in collaboration with European universities. 
        4th year: We broaden horizons through the Erasmus programme, along with semester-long placements at one of our partner universities in Europe and America (New York, Boston, Toronto, Santiago, Dublin, Mexico City, Florida, etc.). 

        10. Research

        Chairs and Research Groups: 
        - Chair of Solidarity Economy 
        - Chair of Family Business and Business Creation 
        - Research Group on Employability, Young People and Social Exclusion (EJES) 
        - Research Group on Entrepreneurship, Strategy and Entrepreneurial Competitiveness (GREECE)

         

        Careers and internships

        CAREER OPPORTUNITIES

        Upon completion of the Official Degree in Marketing and Commercial Management at Abat Oliba CEU University, students will be able to pursue a career in the following fields:

        • Marketing and sales departments of companies and organisations
        • Commercial management and consulting: organisation and management of the sales force
        • Marketing management and consulting: marketing audit, training and strategy design
        • Commercial distribution companies: management of shopping centres, merchandising, logistics and trade marketing
        • Commercial research companies: carrying out market studies, analysis of business opportunities, creation and development of new products, and commercial viability studies
        • Marketing and advertising companies: strategic accounts management
        • University teaching

        WORK PLACEMENTS

        During the last year of the degree, students will undertake compulsory work placements in companies, firms or institutions related to the their preferred area.

        These practical training programmes, which are a part of the course study plan, will give students the opportunity to apply the knowledge acquired during the course while learning new professional skills that will help them find work later on.

        The set of activities that the student will carry out during the programme will be agreed by the tutor at the company and the coordinator of the Placement and Employment Service who is responsible for the practicum.

        The student will also have an academic tutor who will monitor and assess the internships in order to guarantee students make the most of their placement.

        For more information, don't hesitate to contact the Work Placement and Employment Service.

         
        • List of businesses
          PDF
        • Information and contact details

        International

        INTERNATIONAL AGREEMENTS

        BUSINESS

        EMPRESA

        *: Places are distributed across degree programmes.

        Fees and scholarships

        TOTAL AMOUNT 1st YEAR

        € 9,795*

        *Price for the 2025-26 academic year

        Tuition fees correspond, solely and exclusively, to the provision of teaching as part of the programme enrolled on, and this is the only service offered in exchange for the payment of those fees. By enrolling, the student accepts that decisions made by the competent authorities may, directly or indirectly, render it necessary to carry out teaching, tutoring, work placements or assessment tests either in person or via distance learning.

        The student accepts that they remain obliged to pay any such fees in full even if, for reasons beyond the control of the University, some of the educational activities included in the degree cannot be carried out as initially provided for in the course guides at the beginning of the academic year. If restrictions are part in place, the University will provide the student with a guarantee that the activity will be rescheduled when possible, taking into consideration the interests of the student and any other applicable academic criteria.

        RESERVE YOUR PLACE

        Once you've been accepted on the course, you can reserve your place at Abat Oliba CEU University, which guarantees you a place on the course, before you pass the “selectivity” university entrance exam* or other entry requirements. You can do this by making a payment of €1500 (which will be deducted from the total price of the course).


        *Reservation of your place will be effective exclusively for the ordinary examination period (June) of the Baccalaureate University Entrance exam. Candidates who do not pass the Baccalaureate University Entrance exam or other access requirements for similar studies in the ordinary period (June), and have paid the Place Reservation Fee, will have priority in the September enrolment if the University has places available in the degree course requested.


        Cancelling your place after reservation: students have until 21 June to cancel their reserved place. This means you can book now and cancel if your circumstances change later on.**


        **Deadline subject to changes in the official registration calendar

        PAYMENT METHODS

        Once you have formalised reservation of your place, the remaining amount can be paid in the following ways:

        • One-off payment

          A one-off payment entitles you to a discount of 3% on tuition fees.

        • Payment by instalments

          5 instalments per year.

         

        • Monthly payments

          10 instalments with special 0% interest financing from CaixaBank. This also entitles students to a discount of 3% on tuition fees.

        • new special financing

          New financing agreements with banks with special conditions.

          - Banc Sabadell

          - CaixaBank

          - Banco Santander

          All options entitle prospective students to a discount of 3% on tuition fees.
           

        SCHOLARSHIPS

        MORE INFORMATION

        Contact the Information Service if you want us to help you draw up a personalised economic plan.
        +34 932 53 72 00
        [email protected]

        Quality and regulation

        CANDIDATE PROFILE

        The student should have an interest in aspects related to the economy, the functioning of companies and management. They must also have the ability to understand the social function of business, analyse problems, diagnose them and propose solutions. They will also possess a capacity for: analysis, synthesis and teamwork; understanding and abstract thought; expressing themselves; social interaction; a broad general vision of the world and its future.

        Knowledge of another language (preferably English) is also necessary.

        OBJECTIVES

        • To gain a refined grasp of the language of economics and business, with solid knowledge of the fundamental concepts and instruments of management applicable to the various functional areas of the company.
        • To gain an overview of the organisations and the environment in which they operate and are constituted.
        • To be able to understand how the economy works and how changes in the economy affect business decision making.
        • To develop the skills and abilities necessary to apply the knowledge acquired and to be in a position to carry out professional activities in the different areas of marketing and sales management of businesses and organisations.
        • To be able to evaluate, criticise, discuss, elaborate and present business proposals based on an understanding of the context (social, economic, international, etc.) in which they are raised.
        • To acquire humanistic training that informs their attitude towards life and the professions for which they have been prepared, compatible with the values of sustainability and social responsibility of any type of company or organisation.
        • To become an efficient expert who takes on roles in the profession with the responsibility and dignity of someone who is aware of the commitment the task implies: directing functional departments and business projects with an eye to the common and individual good.
        • To develop initiative and leadership skills, as well as an interest in marketing and commercial management.
        • To acquire the necessary linguistic skills required for good marketing and commercial management of companies or organisations.

        COMPETENCIES OF THIS DEGREE

        REGULATIONS ON CONTINUATION OF STUDIES

        DEGREE INDICATORS

        TUTOR ACTION PLAN

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        Data protection policy

        Basic Data Protection Information (Request for Information)

        File Holder

        Fundació Privada Universitat Abat Oliba CEU (hereinafter, FUAO-CEU).

        Purpose

        Answer the request for information and keep you informed about initiatives of interest to you. It is expected that profiles will be drawn up.

        Legitimacy

        Consent of the party concerned.

        Consignees

        It is expected that personal data will be assigned to foundations and bodies associated with the CEU (see additional information). International data transfers are not expected.

        Rights

        Access, rectification, limitation on processing and submission of claims to the supervisory authorities, along with other rights, as explained in the additional information.

        Additional
        Information

        You can consult the additional, detailed information on Data Protection on our web site:
        https://grados.uaoceu.es/en/rgpd/request-information

        Signing this request entails acceptance of all of its clauses.

         

        Certificate in Digital Marketing Management

        Certificate to enable students to master the applications of big data in the business world and lead digital marketing strategies.

        Included in the Degree in Marketing and Commercial Management (30 ECTS in blended learning format).

        FIRST YEAR

        Digital Business Transformation

        Digital Customers

        SECOND YEAR

        Business Analytics

        Digital marketing: Social Media and Community Manager

        THIRD YEAR

        Artificial Intelligence

        Innovation and Digital Management

        FOURTH YEAR

        e-Commerce

        Market Research

        Personal information

        Center Data

        Academic Offer

        Economic and Business

        Communication

        Law and Political Science

        Education and Humanities

        Psychology

        Política de protección de datos

        Información básica sobre Protección de Datos (Solicitud de Información)

        Responsable

        Fundació Privada Universitat Abat Oliba CEU (en adelante, FUAO CEU).

        Finalidad

        Atender la solicitud de información y mantenerle informado sobre iniciativas de su interés. Está prevista la elaboración de perfiles.

        Legitimación

        Consentimiento del interesado.

        Destinatarios

        Está prevista la cesión de datos de carácter personal a fundaciones y entidades vinculadas con el CEU (ver información adicional). No están previstas transferencias internacionales de datos.

        Derechos

        Acceso, rectificación, limitación del tratamiento y a presentar reclamaciones ante las autoridades de control, así como otros derechos, tal y como se explica en la información adicional.

        Información
        adicional

        Puede consultar la información adicional y detallada sobre Protección de datos en nuestra página web:
        https://www.uaoceu.es/rgpd/solicitud-informacion-grado

        La aceptación y envío de la presente solicitud implica la aceptación de todas sus cláusulas

        Información básica sobre Protección de Datos

        De acuerdo con lo establecido por el Reglamento (UE) 2016/679 del Parlamento Europeo y del Consejo, de 27 de abril de 2016, relativo a la protección de las personas físicas en lo que respecta al tratamiento de datos personales y a la libre circulación de estos datos y por el que se deroga la Directiva 95/46/CE, le informamos de que sus datos serán tratados bajo la responsabilidad de la Fundació Privada Universitat Abat Oliba CEU (en adelante, FUAO CEU), con la finalidad de atender su solicitud de información, así como para mantenerle informado sobre iniciativas y eventos que puedan ser de su interés en el ámbito educativo o que nos ayuden a entender mejor sus necesidades formativas. Asimismo, le indicamos que está prevista la elaboración de perfiles, los cuales podrán llevarse a cabo a través de su huella digital pública en internet, a fin de conocer los productos o servicios que más le puedan encajar, así como la mejor forma de comunicárselos, según sus preferencias o hábitos mostrados, y que sean ofrecidos por nuestra fundación o entidades vinculadas a la misma (*).

        FUAO CEU informa de que los tratamientos indicados se encuentran legitimados por el consentimiento de los interesados o, en su caso, de los representantes legales.

        Del mismo modo FUAO CEU le informa de que los datos personales contenidos en la presente solicitud de información serán conservados mientras usted no nos solicite su supresión.

        Con la firma de la solicitud consiente expresamente la comunicación de sus datos personales por parte de FUAO CEU, a Fundaciones, Instituciones y Centros, dependientes o vinculados con CEU (*), con finalidades propias de gestión, así como para poder mantenerle informado de las actividades y proyectos que llevan a cabo.  Le informamos de que no está prevista la realización de transferencias internacionales de datos.

        Asimismo se informa de que puede contactar con el Delegado de Protección de Datos de FUAO CEU, dirigiendo su petición por escrito a la dirección postal C/ Tutor nº 35 - 28008 Madrid o a la dirección de correo electrónico [email protected].

        De acuerdo con los derechos que le confiere la normativa vigente en protección de datos podrá dirigirse a la Autoridad de Control competente para presentar la reclamación que considere oportuna, así como también podrá ejercer los derechos de acceso, rectificación, limitación de tratamiento, supresión, portabilidad y oposición al tratamiento de sus datos de carácter personal así como a la retirada del consentimiento prestado para el tratamiento de los mismos, dirigiendo su petición al Servicio de Información y Orientación de grados, dirección C/ Bellesguard 30, 08022 Barcelona, o al correo electrónico [email protected].

         

        *Instituciones, Centros dependientes y Fundaciones CEU: la Fundación Universitaria San Pablo-CEU, la Fundación San Pablo Andalucía, la Fundación San Pablo Castilla y León, la Fundación San Pablo Sanchinarro, la Fundación Abat Oliba, la Fundación San Pablo para Ayuda al Estudio, el Colegio Mayor Universitario de San Pablo, la Fundación Cultural Ángel Herrera Oria y la Asociación Católica de Propagandistas.

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